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Water babies will be bursting to get in the tub when they can share the fun with BABY born Swimming Lizzie 30m! Wind up her arms and then...

Rubbabu Sensory Little Vehicles: Soft, Squishy Fun for Little Hands! Perfectly sized for tiny hands, the Rubbabu Sensory Little Vehicles are soft, ...

Rubbabu Sensory Little Vehicles: Soft, Squishy Fun for Little Hands! Perfectly sized for tiny hands, the Rubbabu Sensory Little Vehicles are soft, ...

Rubbabu Sensory Little Vehicles: Soft, Squishy Fun for Little Hands! Perfectly sized for tiny hands, the Rubbabu Sensory Little Vehicles are soft, ...

The Rubbabu Tool Set - 5 useful tools for the budding mechanic and carpenter. Brightly coloured, squishy, and velvety-soft,  Soft and safe for all...

An adorable touch and feel first words book, introducing familiar and new words to help develop language skills. Specially designed for little hand...

The Baby Einstein Ocean Explorers Sensory Splash Water Mat offers a fun and engaging tummy time experience. This soft, refillable mat includes thre...

This chameleon-themed, stylishly designed baby walker is suitable for both boys and girls. Its sturdy construction with rubber-rimmed wheels ensure...

The Mini Beads Coaster is an easy and engaging interactive toy for little ones to play with. Encourage your baby to move the beads along the colour...

Get ready for an unforgettable ride with our Dino Rocker, made from the softest velvet for ultimate comfort! Let your child's imagination soar with...

This wooden farm fence is incredibly high-quality and versatile, perfect for creating a fun and interactive farm area for children and their littl...

The Classic World Star Xylophone is the perfect way for children to start their musical journey! Featuring twelve brightly coloured keys, this vib...

Introducing our captivating Kids Wooden Block Boat, a delightful cargo ship brimming with adventure and imaginative play possibilities. This charmi...

Discover the Wooden Shape Sorter, an innovative and enriching addition to your child's learning experience! This product will spark their imaginat...

Experience the joy of learning with our Rubbabu Alphabet Set (small). These vibrant, squeezable letters are perfect for teaching letters and spelli...

A soft rubber foam base thats safe for any age, and sensory play pieces set these shape sorters apart. In addition to teaching motor skills, pincer...

The Aniwheelies Assortment is a collection of 6 colourful animals on wheels, loved by all ages. These lovable animals roll easily and are the perfe...

Introducing the Ruru (Morepork), a plush representation of New Zealand's iconic bird and a must-have for any Kiwi lover! This 18cm by 16cm cuddly c...

Introducing the Pīwakawaka, a plush representation of New Zealand's iconic bird and a must-have for any Kiwi lover!  This 18cm by 16cm cuddly compa...

The John Deere Build-A-Buddy Dump Truck features two great ways to play! This 13-piece construction toy includes a drill and one bit that lets kids...

The Aniwheelies Assortment is a collection of 8 colourful animals on wheels, loved by all ages. These lovable animals roll easily and are the perfe...

The Aniwheelies Assortment is a collection of 6 colourful animals on wheels, loved by all ages. These lovable animals roll easily and are the perfe...

These irresistible fuzzy balls are an amazing developmental toy that can keep kids entertained for hours at end. They are helpful for sensory devel...

These irresistible fuzzy balls are an amazing developmental toy that can keep kids entertained for hours at end. They are helpful for sensory devel...